Copiers: We Sell Value
In addition, we sell value to our customer. If it does not solve the customer’s problem, we are not interested in providing it. This takes place even after the sale has occurred. In some cases, people talk about a less-than-reputable salesperson who did not consider value when selling. They did not look at the needs of the customer. At our company, in the city of brotherly love, we will never do that to our customers.
Oftentimes, we will first understand the needs of our customers before we try to sell them a solution. From our point of view, this leads to long-term satisfaction, and it becomes a great business strategy because the return rate of our customers is exceptionally high.