What if you could eliminate that compromise? What if you had a tool that gave you absolute, uncompromising control over your vision, from the digital file to the perfectly finished piece in your hands?
This is the power of the Ricoh Pro C7200s Series. Forget what you know about printers; this is a full-color digital production press, designed to be the ultimate in-house partner for creative professionals. It’s the key to finally closing the gap between the brilliance on your screen and the final printed product.
Let’s walk through the journey of creating a professional brochure and see how the Pro C7200 empowers you at every single step.
Step 1: The Vision – Prepping Your Digital Masterpiece
It all starts in your design software. Whether you live in Adobe InDesign or Illustrator, you need to trust that the machine on the other end will interpret your work flawlessly. This is where the Pro C7200’s powerful brain—its Digital Front End (DFE)—comes into play.
Think of the DFE as a dedicated, high-powered computer whose only job is to understand your design files perfectly.
- The Pro C7200s series supports a variety of powerful EFI Fiery print servers, the gold standard for most creative workflows. This means it speaks the same language as your software, delivering outstanding color and performance right out of the box with no weird translation errors.
- For even more hands-on control, you can use Ricoh’s TotalFlow Prep software. This gives you powerful tools for imposition and page-level editing, allowing you to perfect your layout for printing without having to jump back into your design file for a minor tweak. It’s about having that final say before a single drop of toner is used.
Step 2: Choosing Your Canvas – Media That Makes an Impression
A brochure isn’t just seen; it’s held. The right paper stock does half the work for you, communicating quality and intention before a single word is read. Your creativity shouldn’t be limited to standard office paper, and with the Pro C7200, it won’t be.
This press offers breathtaking media flexibility. You can print on paper weights from a light 52gsm all the way up to a thick, luxurious 360gsm, and the machine maintains its full print speed across all of them.
But it gets so much better. The Pro C7200 handles an incredible variety of stock, including:
- Gloss and matte coated media
- Heavily textured card stock, perfect for high-end invitations
- Metallic, synthetic, and carbonless papers
- Custom-sized envelopes for cohesive branding packages
Want to create something truly unique that breaks the 8.5″ x 11″ mold? The Pro C7200 supports auto-duplex (double-sided) banner printing on sheets up to 700mm (27.5″) long and simplex (single-sided) printing up to a massive 1260mm (49.6″). This opens the door for stunning gatefold brochures, horizontal lookbooks, or other innovative formats that will make your clients’ jaws drop.
Step 3: The Magic – Bringing Your Colors to Life
This is the moment your vision becomes reality. The Pro C7200 is engineered to produce color and detail that is truly comparable to high-end offset printing.
The magic lies in its imaging system.
- First, VCSEL laser technology provides a stunning print resolution of up to 2400 x 4800dpi. This means impossibly crisp detail—the kind where you can see the fine stitching in a product photo or read the tiniest print on a label.
- Second, Ricoh’s ultra-fine PxP chemical toner has a massive color gamut, producing vivid, lifelike colors and incredibly smooth gradients. Crucially, it creates a low “pile height,” which minimizes that cheap, plasticky gloss you see in lesser digital prints, resulting in a sophisticated, professional finish.
And you won’t be waiting around to see the results. The Pro C7200 prints at a blazing 85 pages per minute. This speed is a creative advantage—it means you can print a proof, see a color you want to tweak, make the adjustment in your file, and have a new, corrected version in your hands in minutes. It’s a workflow that encourages perfection.
Step 4: The Final Touch – Professional Finishing, In-House
Your brochure is printed, and it looks spectacular. Now it’s time for the final, critical step: finishing. This is where a great print job becomes a truly professional product, and the Pro C7200 allows you to automate this entire process.
Imagine going from a digital file to a perfectly folded and finished brochure without ever touching a single page. It’s possible with the C7200’s modular, inline finishing options.
- The multi-folding unit supports six different fold patterns, so you can create perfect tri-folds, z-folds, and more.
- The booklet finisher and trimmer unit creates professionally saddle-stitched booklets with a clean, sharp edge.
- You can even add options for GBC StreamPunch for hole-punching or even inline ring binding and perfect binding systems.
This isn’t just about convenience; it’s about having absolute quality control over the final product, all under your own roof.
Frequently Asked Questions (for Creatives)
1. My brochure designs rely on perfect front-to-back alignment. How does the Pro C7200 handle that? It’s a nightmare when the front and back of a design don’t line up. This machine obsesses over it. It features technology specifically for precise front-to-back registration, which is constantly checked by an automatic quality control system. This ensures your designs line up perfectly on both sides of the page—essential for professional-looking brochures and business cards.
2. We’re a small creative agency in Philly. Is a ‘production press’ like this too much for us? Not at all. The Ricoh Pro C7200s Series was designed to give smaller agencies the power of a huge production press but with a much smaller footprint and an affordable price point. It lets a boutique Philly agency produce work that looks like it came from a national print house, giving you a serious competitive edge and saving a fortune on outsourcing costs.
3. What happens if there’s a paper jam during a big, time-sensitive run? It’s built for long, uninterrupted runs. But if a jam does happen, there are no cryptic error codes. An animation on the super-sized touchscreen shows you exactly where the jam is and how to clear it in seconds. Plus—and this is a game-changer for tight deadlines—you can replenish both paper and toner while the machine is still printing.
Your Vision, Finally Perfected
Your creativity deserves to be seen exactly as you envisioned it. The Ricoh Pro C7200 closes the gap between your digital vision and the final, physical product. It’s about removing the compromises and giving you—the creative—total control over the entire process.
Ready to take your creative vision from pixel to perfect, right here in Philadelphia? Let’s talk about that ambitious project you’ve been dreaming of.
